Happy Birthwear Founder Sarah Livingstone

Happy Birthwear is founded and designed by Sarah Livingstone. Sarah married her skills as a professional fashion designer and doula to create apparel that provides functionality, support, comfort and style during labor and birth. While assisting in births as a doula, Sarah witnessed her clients were not getting their needs met with the traditional hospital gown, which was poorly designed for labor and birth. She believed women deserved better on this important day of their lives and created a new category of apparel, birthwear, to solve this problem. After many prototypes and testing, Happy Birthwear came to life.

Sarah is an accomplished fashion designer and has worked at such fashion houses as BCBG Max Azria and Bebe in Los Angeles. She graduated with honors from the prestigious design school FIDM, the Fashion Institute of Design and Merchandizing in Los Angeles. While completing her undergraduate degree from the University of Oregon, she became a doula at the Oregon School of Midwifery in Eugene, Oregon. After her undergraduate graduation, Sarah received a scholarship to work at a low-income midwifery clinic in San Miguel de Allende, Mexico, where she assisted in many births. This became helpful experience, for upon her return to the U.S., she unexpectedly and successfully delivered her niece in the backseat of a car on the way to the hospital.

In 2011, Sarah moved back to Portland, Oregon, and became an adjunct professor at the Art Institute of Portland, teaching apparel design and fashion marketing classes. In 2014, she welcomed her daughter into the world wearing Happy Birthwear prototypes during her labor and delivery. Sarah currently lives in beautiful Portland with her husband and daughter and enjoys all things involving fashion, birth, music and nature.


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